Brand Alliance Luxury Conference 2006

Marie-France Pochna is a leading authority on the multibillion dollar luxury goods industry. She has written several award-winning books on the luxury fashion industry including "Bonjour Mr Boussac", an autobiography on the founder of Christian Dior wich won the "Prix Louis Marin de L'academie Francaise". She is also the Creative Director of "Luxury Unveiled" a television program that goes behind the scenes of some of the world's most prestigious brands. The series was recently aired in TV channels across 7 Asian cities, including Arts Central in Singapore.

Luxury Conference 2006 6 October 2006 The Fullerton Hotel Singapore
THE ART OF TRADING UP - INSIGHTS FROM LUXURY BRANDS
Join us for this one-day conference filled with rich learnings from luxury sector: Gain insights into the building and management of world-class brands such as Louis Vuitton; Cartier, Christian Dior, and Chanel Maximise your profits as you gain valuable tips on value creation techniques and how to move up the value chain. Learn the importance of building a brand universe and how to use it to appeal to your target customers.
KEY SPEAKERS SPECIALLY FLOWN IN FROM PARIS:
	MARIE-FRANCE POCHNA Author, Leading Luxury Authority and Creator of Luxury TV Series, "Luxury Unveiled" Marie-France Pochna is a leading authority on the multibillion dollar luxury goods industry. She has written several award-winning books on the luxury fashion industry including "Bonjour Mr Boussac", an autobiography on the founder of Christian Dior wich won the "Prix Louis Marin de L'academie Francaise". She is also the Creative Director of "Luxury Unveiled" a television program that goes behind the scenes of some of the world's most prestigious brands. The series was recently aired in TV channels across 7 Asian cities, including Arts Central in Singapore.
THOMAS MOREL Business Director, France - Diamond Trading Company (TDC), De Beers Group's Sales & Marketing Thomas Morel currently heads the sales and marketing arms of the De Beers Group. He was previously Vice President of Strategy & Development for retail group, PPR and Vice President of Marketing for the Casino Group, France's leading hypermarket and supermarket retail company. Thomas' experience in both luxury and non-luxury retail sectors offers us invaluable insights into the specifics of prestige marketing versus traditional methods.
OTHER SPEAKERS AND PANELISTS INCLUDE LUXURY & RETAIL INDUSTRY VETERANS AND MARKETING EXPERTS BASED IN ASIA GEOFFREY DA SILVA Author of "Marketing: An Asian Perspective" Course Manager, Retail Management Division, Temasek Business School KEN TSE Executive General Manager, Nuance-Watson(S) Pte Ltd Global Head of Category, Perfum & Cosmetics AMY LIM Director, Brand Alliance Pte Ltd MBA International Luxury Brand Management, Essec Business School		Early Bird @ SS675.00/pax* Regular Bird @ SS755.00/pax Conference fees includes lunch, refreshments, and conference documentation *Early bird fee is only applicable for registration before 25 August 2006 PAYMENT: Please cross cheque or bank draft made payable to BRAND ALLIANCE PTE LTD. Mail your payment together with our registration form to 3 Temasek Avenue, Level 21 Centennial Tower, Singapore 039190. Oversease delegates may pay by telegraphics transfer into the account of Brand Alliance Pte Ltd as follows: Account No. 343-3000-259, United Overseas Bank (UOB), South Bridge Road Branch, Singapore
Who should attend: Chief Executive Officers, Directors, Brand Owners, Managers and Professionals in the fields of Marketing Communications, Advertising & Promotions, Brand Management, Product Development, public Relations, Media Planning, Marketing Strategy, Sales and Business Development.
FOR MORE INFORMATION, ENAIL: TESH@BRANDALLIANCE.COM.SG or visit http://www.brandalliance.org/conference.html